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Falken Tires Extends Toyota Original Equipment Relationship With 2024 Toyota Sequoia TRD Off-Road

RANCHO CUCAMONGA, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd. and a leading manufacturer of high performance tires for cars, trucks, SUVs and CUVs, is expanding its popular Falken WILDPEAK A/T3WA tire within the Toyota family, with fitment now available for the 2024 Toyota Sequoia TRD Off-Road.

The WILDPEAK size available for Sequoia is 265/60R20, which is also a tire option for the Toyota Tundra TRD Off-Road model. Tire production began in August 2023 at parent company Sumitomo Rubber’s Miyazaki plant, with customer deliveries expected to begin January 2024.

“This Falken WILDPEAK A/T3WA was chosen for its 20-inch size offering and off-road capabilities, critical requirements for Toyota’s TRD models,” noted Cliff Stewart, Falken Director of Original Equipment Sales. “We are very proud to have earned another OE fitment with Toyota, and are excited to continue building our relationship with them.”

Among Falken’s line of WILDPEAK tires, the rugged A/T3WA is designed for all-terrain, all-weather ability. The tire is engineered for adventure, offering aggressive off-road agility without compromise on the pavement. The A/T3WA features an optimized tread design combined with a silica tread compound enabling it to excel in three areas – wear, winter and wet performance.

Packed with technology, including an all-new proprietary lower sidewall, the popular WILDPEAK tire incorporates full-depth sipes and grooves that maintain consistent performance and appearance throughout its life.

The 2024 Model Year Sequoia is in its third generation, having been redesigned the previous year. The distinctive feature of this full-size SUV is its 3.4-liter twin-turbo V6 hybrid engine which comes standard. Identified as the i-Force Max, the powerplant features an EPA-estimated 22 combined MPG rating (4WD mode drops those numbers to 20 combined) while producing 437 hp and an incredible 583 lb-ft of torque.

“Our Falken WILDPEAK A/T3WA tire was developed for the open road and off-road, any time, in any weather,” Stewart added. “It’s the perfect companion to the well-engineered Sequoia.”