Notice at Collection | Falken Tires

Effective Date: March 3, 2024


In accordance with the California Consumer Privacy Act and its regulations, this is to notify you that we are collecting your personal information when you use our website. 

  1. The following table describes the categories of personal information that we collect from you through your use of our website, the business or commercial purposes for which such information is used, and whether we sell or share your personal information for cross-context behavioral advertising.

Category

Examples of Personal Information Collected

Business or Commercial Purposes

Do we sell or share your Personal Information?

Identifiers

Name, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name.

Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions.

Yes

Information described in the California Customer Records Act

Name, address, telephone number, credit card number, debit card number.

Selling and delivering our products and services to you; processing payments; providing customer service; providing you with information about our products and our promotions.

No

Protected Classifications

None

Not Applicable

No

Commercial information

Records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories.

Providing customer service; providing you with information about our products and our promotions; auditing of transactions; internal research for improving our products and services; verifying quality or safety.

Yes

Biometric Information

None

Not Applicable

No

Internet or other electronic network activity

Browsing history, search history and other information regarding your interaction with our website. 

Providing customer service; providing you with information about our products and our promotions; auditing of transactions; detecting security incidents and protecting against fraud; identifying and repairing errors in functionality; internal research for improving our products and services; verifying quality or safety.

Yes

Geolocation Data

None other than IP Address

Not Applicable

No

Audio, electronic, visual, thermal, olfactory information.

None

Not Applicable

No

Professional or employment information

None

Not Applicable

No

Education Information

None

Not Applicable

No

  1. The following table describes the categories of “sensitive” personal information that we collect from you through your use of our website, the business or commercial purposes for which such sensitive information is used, and whether we sell or share your sensitive personal information.

Category

Examples

Business or Commercial Purposes

Do we sell or share your Personal Information

Social security, driver’s license, state identification card or passport number  

None  

Not Applicable

No

Account log-in, financial account, debit card, or credit number in combination with required security or access code, password, or credentials allowing access to an account.

Account log-in, debit card or credit card number in combination with required security code.

Selling and delivering our products and services to you; processing payments.

No

Precise Geolocation

None

Not Applicable

No

Racial or Ethnic Origin, religious or philosophical beliefs, or union membership

None

Not Applicable

No

Contents of mail, e-mail and text messages unless we are intended recipient

None

Not Applicable

No

Genetic Data

None

Not Applicable

No

Processing of Biometric Information for identification or concerning health or sex life or sexual orientation

None

Not Applicable

No

  1. We will retain your personal information and your sensitive personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements.
  1. We may sell or share your personal information. If you do not want us to do so, please click on the following link:  Do Not Sell or Share My Personal Information
  1. We allow the following third parties to control the collection of personal information for our benefit: Exults; Shopify; Google Analytics.
  1. We value your privacy. The following is a link to our full Privacy Policy:  Privacy Policy