Community - Falken Tires Joins Outside As Advertising Partner To Reach New Adventure Community | Falken Tires

Falken Tires Joins Outside As Advertising Partner To Reach New Adventure Community

RANCHO CUCAMONGA, CA – Widely respected for its aggressive support of adrenaline-fueled activities and various sponsorships within motorsports, Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd., will expand its participation in outdoor recreational and sport fields as an advertising partner with Outside, the media platform that features both an aggressive and informational website­­­ – Outsideonline.com – and its video programming arm, Outside TV.
 
For more than 35 years, Falken has become well known for its high-performance tires designed for all types of vehicles sold throughout North America. Chief among them is the Wildpeak lineup, which has developed a strong following among owners of pickup trucks, SUVs, and crossovers, vehicles deemed essential by today’s outdoor enthusiasts.
 
In addition to advertising on Outside’s properties, Falken will gain access to multiple hours of Outside TV original content to be used on Falken Digital TV, the brand’s programming arm focused on supporting its network of tire dealers. FDTV brings a new level of excitement to tire shops’ showrooms, featuring content focused on motorsports, off-road racing, automotive news, and behind-the-scenes information on all of Falken’s hottest products.
 
“We’ll be advertising on Outside TV and Outside Online throughout 2021, plus we’ll be gaining access to dozens of hours of Outside TV original content to be used for Falken TV programming,” noted Nick Fousekis, Falken’s Director of Advertising and Promotions. “This is an exciting way to strengthen our relationship with folks in the outdoor adventure community and increase their awareness of what Falken Tires can offer their vehicles.”
 
All of Falken’s Wildpeak tires are built to help drivers get more out of their vehicles. The Wildpeak A/T3W combines aggressive off-road ability and rugged terrain driving, while the Wildpeak M/T handles the harshest conditions on pavement, mud, snow or rocks. The Wildpeak H/T02 offers a combination of superb dry handling and responsive wet braking to today’s pickup trucks, while the Wildpeak A/T Trail is built for adventure, delivering off-road capability and on-road efficiency to crossovers and SUVs.

Outside TV is an award-winning multi-platform channel for adventure sports and outdoor lifestyle enthusiasts. With original content and captivating storylines, Outside TV’s programming inspires and encourages active participation in the outdoors through sport, travel, fitness, food, and more. It’s now easier than ever to live the adventure on Outside TV with delivery over traditional, OTT, CTV, FAST and digital devices, including the free Outside TV App.