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Falken Tires Returns As Official Light Truck Tire Of American Flat Track

RANCHO CUCAMONGA, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd., will continue as the Official Light Truck sponsor of the popular Progressive American Flat Track (AFT) race series for the second consecutive year.
 
The tire brand is well known for its aggressive high-performance tires designed for all types of vehicles sold in North America, especially its Wildpeak line which has developed a strong following among owners of light trucks and SUVs.
 
“These customers are also incredible enthusiasts of American Flat Track, so it’s an important audience that Falken Tires wants to reach and clearly build a relationship with,” stated Jonathon Bradford, Falken’s Manager, Motorsports and Events.
 
“It’s important for Falken to work alongside our sister brand – Dunlop Motorcycle Tires – so this series is really a win-win for us,” added Doug Fletcher, Falken's Supervisor of Light Truck and Off-Road Events.
 
Professional flat track racing is an extremely competitive, high-flying American motorcycle series run on dirt tracks, featuring both custom-built and production-based motorcycles that reach speeds of 140 MPH on the straights, piloted by renowned riders. Progressive AFT is widely recognized as one of the most popular forms of motorcycle racing in the world.
 
“Falken Tires has been involved with motorcycle racing programs for many years. We feel it’s a great setting for competition and the folks who attend are incredibly brand loyal,” Bradford continued. “Being a part of AFT allows Falken to showcase our Wildpeak A/T3W, Wildpeak M/T and Wildpeak H/T02 tires that are perfect for light trucks and SUVs, as well as the Wildpeak A/T Trail, which brings an element of adventure to crossovers. We look forward to working with the CEO of AFT, Michael Lock, and his staff and visiting some legendary tracks in 2021.”

“Progressive American Flat Track is very happy to renew our relationship with Falken Tires,” said Michael Lock, CEO of Progressive AFT. "They are a flagship, high performance brand and bring a broad experience from participating in – and winning professional motorsports programs.”
 
All of Falken’s Wildpeak tires are built to help drivers get more out of their vehicles. The A/T3W combines aggressive off-road ability and rugged terrain driving, while the M/T will handle the harshest conditions on pavement, mud, snow or rocks. The H/T02 offers a combination of superb dry handling and responsive wet braking on all roadway surfaces for both light trucks and SUVs, while the A/T Trail is built for adventure, delivering off-road capability and on-road efficiency to today’s crossover vehicles.